SYNQ.

The physics of loyalty.

Service runs on forces most operators can feel but never measure. The gravity of an instructor that pulls a member back. The drift felt when a regular disappears. Loyalty is a measurable asset you have never measured. A bond has a value you need to consider.

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What bonds are worth.

Annual yield recovered per venue when bond-level intelligence replaces guesswork. Extrapolated from live pilot data.

Boutique Studio
£2,400
Inventory arbitrage from a single signal type
Premium Health Club
£45K
Yield recovery + silent churn prevention
Luxury Hotel
£120K
Whale recognition, rebooking + ancillary cross-sell
How It Works

We handle everything so you can run your venue.

From integration to insight — we manage the entire intelligence layer while you focus on what you do best.

Silent Observation 01
Bond Mapping 02
Signal Activation 03
Continuous Tuning 04

Silent Observation

We connect directly to your PMS, booking system, and CRM — no hardware, no disruption. SYNQ begins ingesting behavioural data from your existing stack within the first week of onboarding.

"

That intelligence used to live in people. The best ones. And only while they were still in the building. We built SYNQ because we'd watched it walk out the door too many times.

Tom Weston
Founder, SYNQ · Equinox · Iniala
White-Glove Onboarding

Getting you results without the complexity.

Our managed onboarding takes you from first call to live intelligence, with zero technical burden on your team at any stage.

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01

Discovery & Assessment

Week 1

We learn your venue — the systems you run, the rhythms your team reads by instinct, and the bond signals that matter most for your operation.

02

Connect & Ingest

Weeks 2–3

You create a staff account. SYNQ sits inside your existing systems and reads them exactly like your best manager would — no API build, no data export, no IT involvement.

03

Live Intelligence

Ongoing

Actionable signals within 14 days. The engine sharpens with every shift, and we stay embedded as your intelligence partner — tuning logic, training your team, compounding results.

Case Study

Joseph's Pilates

A single boutique studio. 100 active members. 30 days of bond intelligence. £108,000 in annualized revenue unlocked.

+37%
Revenue per member
62→89%
Class fill rate
+95%
New client retention

Where the money was hiding

Silent Churn
50 active members fading to inactive annually. SYNQ's re-engagement loop at Day 14 saved 40% of the at-risk group.
£72,000
Instructor Variance
"Sarah-only" clients at flight risk when she took leave. SYNQ nudged 20 clients to try a second instructor. Retained 15.
£36,000
Inventory Arbitrage
38% of spots unsold as perishable inventory. Dynamic last-minute offers filled 12% more spots.
Bonus yield
Zero marketing spend. Pure operational recovery.
£108K/year
Built by Operators

The team behind SYNQ.

Built alongside the operators who live it every day. Backed by investors who understand hospitality and wellness.

Tom Weston, Founder & CTO

Tom Weston

Founder & CTO

Former Equinox. Built SYNQ from years inside the venues where the difference between good and great isn't on the spec sheet — it's whether the team knows the guest before they arrive.

Former Equinox
UK Research & Innovation Award Winner
Black Business Initiative — Inclusive Innovation Venture Cohort
Backed by Tin Ventures

We're a small team building something important. If that sounds like your kind of venue, we'd love to hear from you.

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Is SYNQ for you?

We partner exclusively with premium venues running complex, high-touch operations.