SYNQ.

100 members. 1,000 guests. 10,000 bonds. Each one, the first.

Right now, someone in your venue feels like a number and you'd never know. We built SYNQ so you can see them before they do.

This is the physics of loyalty.

Book a discovery call Start a 14-day pilot £0
£28K unlocked, 30 days, one studio

Your Digital Relationship employee,
Built by SYNQ, hired by you

Nadia
Nadia
online
Morning brief is in 👇7:02
0:34
7:02
“Three need you today — Maria's gone quiet, Tuesday 6pm is filling, Sarah's on leave Thursday…”7:02

A 30-second voice note.

Every 2 days, on exactly who needs you. Straight to WhatsApp, no dashboard to open.

All systems live
Mariana Tek
bsport
O
Opera

One engine. Every venue.

SYNQ reads the booking, PMS and CRM you already run. No new hardware, no export, no IT project.

Josephs Pilates
⚡️ SYNQ PREVIEW · 20 MEMBERS · APPROVE TO SEND

Sarah, we've missed you on the reformer

Hey Sarah! I just wanted to drop you a quick note because, honestly, we've noticed you haven't been in for your Wednesday 9am lately and the studio hasn't felt quite the same without you.

Life gets busy, I completely get it. But you'd built such a lovely consistent rhythm with us and I know how good that Wednesday morning reformer session used to set you up for the week. That DOUBLE ESPRESSO slot has your name on it, and your reformer is waiting.

No pressure at all, but when you're ready to come back, just let me know and I'll make sure we get you back in. Even one session can remind you why you started. I'd love to see you back on the reformer soon!

Lucy x

Showing email preview for Sarah M.
This template will be personalised for all 20 members.
Book a class

Your voice. Your Brand.

SYNQ drafts each member message in your venue's tone. You read it, you tap, it sends.

Backed by premium institutions.

Black Business Collective Tin Ventures Black Business Collective Tin Ventures Black Business Collective Tin Ventures Black Business Collective Tin Ventures Black Business Collective Tin Ventures Black Business Collective Tin Ventures Black Business Collective Tin Ventures Black Business Collective Tin Ventures Black Business Collective Tin Ventures Black Business Collective Tin Ventures Black Business Collective Tin Ventures Black Business Collective Tin Ventures
The Daily Reality

You hate your software.
We know.

Logging in just to find out what's happening. Six clunky dashboards, and the thing that actually matters hidden in the gaps between them.

That's exactly why we built SYNQ. We make the admin disappear so the people stop disappearing. You get back to what you fell in love with.

What bonds are worth.

The cost of not seeing. Every relationship you can't read is value you can't keep. Extrapolated from live pilot data.

Boutique Studio
£28K
Intro cohort conversion + open play unlock
London Multi-Site
£67K
Yield recovery + silent churn prevention
Luxury Hotel
£120K
Social bridging + whale gravity
How It Works

We handle everything so you can run your venue.

From integration to insight — we manage the entire intelligence layer while you focus on what you do best.

Silent Observation 01

Silent Observation

We connect directly to your PMS, booking system, and CRM — no hardware, no disruption. SYNQ begins ingesting behavioural data from your existing stack within the first week of onboarding.

Bond Mapping 02

Bond Mapping

The engine identifies the invisible forces driving loyalty across your venue — instructor bonds, scheduling preferences, companion patterns, seasonal rhythms. Each guest becomes a living graph of behavioural signals.

Signal Activation 03

Signal Activation

When a bond weakens or an opportunity surfaces, SYNQ routes a discrete, actionable alert to your operations team. Late cancellation arbitrage. Churn risk flags. Upsell windows. Every signal is timestamped and attributed.

Continuous Tuning 04

Continuous Tuning

The engine sharpens with every interaction. As your team acts on signals, SYNQ learns which interventions work for your specific venue, your specific clientele. The intelligence compounds over time.

Silent Observation

We connect directly to your PMS, booking system, and CRM — no hardware, no disruption. SYNQ begins ingesting behavioural data from your existing stack within the first week of onboarding.

"

That intelligence used to live in people. The best ones. And only while they were still in the building. We built SYNQ because we'd watched it walk out the door too many times.

Tom Weston
Founder, SYNQ · Equinox · Iniala
White-Glove Onboarding

Getting you results without the complexity.

Our managed onboarding takes you from first call to live intelligence, with zero technical burden on your team at any stage.

Book a discovery call
01

Discovery & Assessment

Week 1

We learn your venue — the systems you run, the rhythms your team reads by instinct, and the bond signals that matter most for your operation.

02

Connect & Ingest

Weeks 2–3

You create a staff account. SYNQ sits inside your existing systems and reads them exactly like your best manager would — no API build, no data export, no IT involvement.

03

Live Intelligence

Ongoing

Actionable signals within 14 days. The engine sharpens with every shift, and we stay embedded as your intelligence partner — tuning logic, training your team, compounding results.

Case Study

Joseph's Pilates

A single boutique studio. 100 active members. 30 days of bond intelligence. £28,000 in annualized revenue unlocked.

+37%
Revenue per member
62→89%
Class fill rate
+95%
New client retention

Where the money was hiding

Intro Cohort Conversion
50 trial members fading after their first 14 days. SYNQ's targeted re-engagement loop converted 40% of the at-risk group.
£16,000
Open Play Unlock
Off-peak studio hours sitting empty. SYNQ nudged 20 flexible clients to add open play access. Upgraded 15.
£12,000
Inventory Arbitrage
38% of spots unsold as perishable inventory. Dynamic last-minute offers filled 12% more spots.
Bonus yield
Zero marketing spend. Pure operational recovery.
£28K/year
Built by Operators

The team behind SYNQ.

Built alongside the operators who live it every day. Backed by investors who understand hospitality and wellness.

Tom Weston, Founder & CTO

Tom Weston

Founder & CTO

Former Equinox. Built SYNQ from years inside the venues where the difference between good and great isn't on the spec sheet — it's whether the team knows the guest before they arrive.

Former Equinox
UK Research & Innovation Award Winner
Black Business Initiative — Inclusive Innovation Venture Cohort
Backed by Tin Ventures

Now the best venues can see it.

Book a discovery call
Pricing Model

Predictable value.
No seat licenses.

SYNQ operates on a simple, flat annual license per location. No complex usage tiers, no penalties for adding your entire team.

14-Day Pilot

£0

We prove the model works on your data, your estate, your guests. Zero disruption.

  • ✓ Silent PMS / CRM observation
  • ✓ Initial bond mapping graph
  • ✓ Custom intelligence briefing
Enterprise Partner

Annual License

Custom priced per venue

Unlimited users. Unlimited signals. Full Ask HAL access. Typical payback period under 4 months.

  • ✓ Unlimited user accounts
  • ✓ Real-time Bond Intelligence
  • ✓ Continuous model tuning
  • ✓ Dedicated operator support

Common Questions

It takes virtually zero time for your team. SYNQ runs a "silent integration" meaning we connect to your existing systems using standard credentials. We begin ingesting data within the first week of onboarding without requiring any custom API development from your IT department.
Yes. SYNQ is designed to sit directly on top of the systems you already use. We natively pull data from leading PMS platforms (Opera, Mews), booking systems (Mindbody, Bsport), and hospitality CRMs (SevenRooms) to create a unified intelligence layer.
Absolutely. Your data is siloed specifically to your venue. We employ enterprise-grade encryption and are fully GDPR/CCPA compliant. Most importantly, we never share or train cross-tenant models—your guest intelligence never benefits your competitors.

Is SYNQ for you?

We partner exclusively with premium venues running complex, high-touch operations.